Energie- / Umwelttechnik

Planetary Health: Consumer concern for sustainability varies around the globe

Sustainability is a key consideration for the modern, conscious consumer. The topic is significant in more developed global economies while its importance is increasing in emerging markets. However, there can be regional differences in the focus of consumer interest, as outlined in a new report from Innova Market Insights.

The report demonstrates that overall interest in the environment is intensifying. In 2020, an average 21% of consumers globally said that environmental factors had become more important to them. Going into 2021, as many as one-third of respondents intend to improve their environmental impact over the year. Generally, consumers are becoming much more aware of the food they eat, where it comes from and its overall impact on the planet as well as carbon footprint.

The research suggests that levels of interest in sustainability are highest in the emerging markets of Asia and Latin America. This is most likely due to greater direct exposure to the adverse effects of environmental damage and climate change, as well as a lack of more sustainable choices in these regions. However, even in more developed economies, where there is a longer history of exposure to sustainable choices, there is still interest in doing more. In fact, in Europe, the health of the planet is of almost equal concern to the health of the population, even at a time when the COVID-19 pandemic has put health in sharpened focus. Indeed, for consumers in France and Germany, the health of the planet ranks above the health of the population, as a concern.

When it comes to specific sustainability issues, there are also clear geographical differences. For example, in Asia and Latin America, air pollution and water shortages are significant concerns. This is due to the existing impact they are having on local health and livelihoods. In a similar way, littering and landfill is of particular concern in Indonesia, reportedly home to the world’s largest landfill site. In contrast, plastic waste and ocean pollution are key issues in Europe following significant media coverage, and a general turning point in society’s focus on plastic’s impact on the planet and plastic alternatives.

The onus of responsibility for boosting sustainability is mainly placed on business and government. However, while over 80% of Latin Americans believe more should be done by industry and national leaders, this is below 60% in the US.

Understanding and helping to tackle environmental concerns in local markets, while supporting consumers who are seeking to improve their environmental impact, are ways in which companies can strengthen their sustainability strategies.

Agile brands and manufacturers around the world are ramping up their sustainability game as the demand for sustainable products continues to swell.

Firmenkontakt und Herausgeber der Meldung:

Innova Market Insights
Marketing 22
NL6921 RE Duiven
Telefon: +31 (26) 319-0650
Telefax: +31 (26) 319-0659
http://www.innovadatabase.com

Ansprechpartner:
Marielle Orr
Telefon: +31 (26) 319-2000
E-Mail: press@innovami.com
Für die oben stehende Pressemitteilung ist allein der jeweils angegebene Herausgeber (siehe Firmenkontakt oben) verantwortlich. Dieser ist in der Regel auch Urheber des Pressetextes, sowie der angehängten Bild-, Ton-, Video-, Medien- und Informationsmaterialien. Die United News Network GmbH übernimmt keine Haftung für die Korrektheit oder Vollständigkeit der dargestellten Meldung. Auch bei Übertragungsfehlern oder anderen Störungen haftet sie nur im Fall von Vorsatz oder grober Fahrlässigkeit. Die Nutzung von hier archivierten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Eine systematische Speicherung dieser Daten sowie die Verwendung auch von Teilen dieses Datenbankwerks sind nur mit schriftlicher Genehmigung durch die United News Network GmbH gestattet.

counterpixel