Fashion & Style

White as snow, clear as an Arctic day

It is often only nuances that give a classic a completely new look. But sometimes it has to be something completely new. Thus, the watch manufacturer Laco presents a new expressive variant and fashionable interpretation of its classic pilot watches with the new Augsburg Polar and Aachen Polar models. Limited to 250 pieces each, the timepieces surprise with shimmering metallic indexes on a polar-white background. A modern edition for lovers of clarity and cool objectivity.

The two "Polar" models are already the third limited edition in the mechanical entry-level segment of the traditional brand. After elegant timepieces with a taupe dial and a modern version in olive, the warm natural colors now change to a cool white dial. Accompanied by a harmonious interplay of thermally blued hands and blue-metallic glossy indexes, these timepieces immerse themselves in the sphere of the Arctic.

Depending on the incidence of light, the bright reflections and the color change of the indices from deep blue to azure are reminiscent of the fascinating play of light between the dark polar sea and glittering icebergs. Hands and numerals are coated with the luminous material Superluminova C3 Blue Line, which appears in a delicate shade of green during the day. In the dark, however, they shine in a vibrant turquoise blue – like a glow in the polar night.  The brushed stainless steel case with a diameter of 42 millimeters rounds off the cool understatement with its metallic sheen.

The Augsburg POLAR follows the design of the classic type A dial and ensures clear readability with eleven Arabic numerals, the pilot’s triangle at position 12 and central seconds. The Aachen POLAR, on the other hand, adopts the familiar type B dial of historical observation watches, which features the hour circle on the inside and the minute track on the outside. A brown calfskin strap with decorative rivets completes the classic pilot watch look.

Both models have a flat sapphire crystal, which is available with double anti-reflective coating on request. The proven Laco 2S automatic movement, based on the Miyota 82S0, can be seen through the back, which is also made of robust sapphire crystal. A stop-second function allows the time to be set precisely. Laco also offers the upgrade option to the Laco 31 (based on the Miyota 8315), which uses thermally blued screws to pick up the colour components of the hands and indexes. An additional bonus is the power reserve of more than 60 hours.

The Augsburg Polar 42 and Aachen Polar 42 will be available from mid-February 2023 at a recommended retail price of 440 euros directly from Laco and from authorised retailers.

Über die Laco Uhrenmanufaktur GmbH

Passion and tradition

The German watch brand Laco, based in the black forest town Pforzheim, has a corporate history that stretches back to 1925. The „Golden City“ has been the location for this small but long-established manufacturer from the very beginning. This traditional company earned its fame by constructing the legendary 55 mm sized observation watch, as one of only five licensed companies in the 1940s. Around twenty years later, with more than 1200 employees, Laco was counted as one of Germany‘s largest watch manufacturers. Today, the small team places emphasis again on handcraft. It is quality that counts in production, not quantity. The products range from pilot and navy watches, through to elegant chronographs and the purist Classic Line. But all Laco models have one thing in common: the highest quality, outstanding design and functionality in use. In addition to their own online shop, Laco also offers for sale at the factory in Pforzheim. From Monday to Friday, this offers an opportunity to pick up a new watch directly from where experienced watchmakers have manufactured it intricately by hand.

Firmenkontakt und Herausgeber der Meldung:

Laco Uhrenmanufaktur GmbH
Rastatter Str. 8
75179 Pforzheim
Telefon: +49 (7231) 20413-0
Telefax: +49 (7231) 20413-11
http://www.laco.de

Ansprechpartner:
Sarah Ruhmann
Marketing Manager
Telefon: +49 (7231) 20413-48
E-Mail: sarah.ruhmann@laco.de
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