hofer technology group announces the launch of the new name after evolved brand positioning, reflecting an expanded technology focus

Building on more than 40 years of automotive powertrain expertise, the units and teams of hofer technology group continue to deliver advanced drivetrain technology and end-to-end solutions, from development and testing through to manufacturing, for customers across the automotive and off-road, commercial, industrial BESS, aviation, marine, and public safety and-related sectors.

“This is an important step in our continued development as a technology partner,” said Johann Paul HOFER, founder, and Andrea LAUSSER, CEO of hofer technology group. “Together with our teams, we have positioned the company for the next phase of growth. The outcome of the successfully completed transformation in 2025 has clearly confirmed the relevance and necessity of our strategic direction: today, demand for our expertise is stronger than ever.  Throughout the transition, all customer projects continued without interruption. In 2026, this momentum was further strengthened by a rapidly growing project pipeline, driven by the continued trust of our long-standing customers as well as new business opportunities. We sincerely thank all those who have accompanied us on this journey for their continued confidence, commitment, and support”.

With its new name and refreshed positioning, hofer technology group gives clearer visibility to what the company stands for today: broader technology scope, closer alignment with customer requirements, and a clear focus on efficiency, performance, and cost-effective implementation. This enables the company to move projects and innovations forward reliably and contribute to sustainable mobility progress.