Cimcorp takes part in A3’s new series, Age of Automation

Hall 1, Booth B31

Cimcorp Group, a leading pioneer in intralogistics automation, is taking part in the Age of Automation series, a new documentary-style series presented by Association for Advancing Automation (A3) and produced by BBC StoryWorks Commercial Productions. The series includes stories on the rapidly transforming world of logistics and the technologies shaping the way goods move across global supply chains.

Cimcorp’s story is featured through the voices of Veli-Matti Hakala, CEO, and Anne Happonen, VP Operations, offering viewers a behind-the-scenes look at how automation, intelligent software and human innovation work together to secure the flow of essential goods around the world. 

A company shaping the future of logistics

The episode explores Cimcorp’s global footprint across warehousing and distribution, tire manufacturing and EV battery production, sectors where Cimcorp has spent decades designing systems that solve the complex challenge of how to move goods quickly and safely.

“Our mission is to remove the chaos that logistics can create,” says Veli-Matti Hakala. “By combining simple mechanical principles with smart software, we help our customers secure reliability, speed and less waste.”

Hakala highlights that Cimcorp’s strength lies not in a single technology, but in the synergy of robots, gantry systems and proprietary software that adapts in real time to changing demand. Cimcorp is part of Murata Machinery Group, and this collaboration has helped the company to grow on a global level and take over bigger projects.

Human stories behind advanced automation

In the film, Anne Happonen draws a powerful parallel between nature and automation, from the balance of ecosystems to the flow of logistics. Her perspective brings humanity and emotion to a topic often seen as purely technical.

“Automation creates continuous, safe flow,” Happonen explains. “Just as nature is efficient and self-sustaining, logistics systems must operate seamlessly to meet rising capacity needs. When people and technology work together, we create resilience and reliability for the entire supply chain.”

Real-world impact for customers

The film highlights Cimcorp’s close collaboration with major global partners such as Mercadona, one of Europe’s largest grocery retailers. Cimcorp delivered modular, automated order-picking systems for fresh produce, enabling exceptional speed and accuracy and supporting Mercadona’s ambition of delivering ‘from field to store in 24 hours’.

Automation has reduced manual labor needs, improved product freshness and cut errors, benefits that directly impact consumers every day.

“Our work is about understanding customers deeply and solving the right problems,” Hakala notes. 

Automation for a more resilient tomorrow

Both leaders agree that the next decade will bring rapid advancements driven by modularity, AI and data-powered decision-making. These innovations will make automation easier to understand, easier to operate, and even more closely aligned with human needs.

“Automation is collaboration of human and machine,” says Hakala. “It will help us visualize, adapt and make better decisions, from the warehouse floor to daily life.”

About the series

Age of Automation explores how robotics, digitalization and intelligent supply-chain technologies are shaping a more efficient and resilient future. Through human-centered storytelling, the series highlights organizations that are redefining how the world moves.

Age of Automation series is published on January 15^th, and Cimcorp’s episode is shared on www.cimcorp.com.