Hall 1, Stand 1G41 The Challenge Nobody Wanted to Tackle For decades, the warehouse automation industry operated under an unspoken assumption: standardization is the price of efficiency. Automation providers built their business models around uniform loads, pallets of consistent dimensions, predictable weights, identical stacking patterns. It was a comfortable formula that worked for some, but it excluded an entire segment of industrial operators. Large manufacturers and logistics companies handling diverse product portfolios faced an impossible dilemma. They couldn’t find an automation solution that could handle their reality: their warehouses processed compact components alongside massive oversized equipment. This wasn’t a one-or-the-other scenario they could manage through scheduling; variability was constant and…