FactFinder introduces Pulse – an AI-powered merchandising solution that detects and acts on emerging trends in real-time

“It’s nearly impossible for even the most observant eCommerce merchandiser to identify and act on the growing number of micro-trends that impact a product assortment at a given time” comments Kristie Collins, FactFinder CEO. “In today’s age of social media and influencers, trends come and go faster than ever, and retailers need to be able to keep pace with this, in an automated and scalable way. That’s why we built Pulse. The new breakthrough technology detects emerging trends with unprecedented precision and speed, allowing merchandisers to keep-up with the most popular products and grow their sales revenue.” 

AI provides merchandisers not only with efficient automation but also the ability to add their human expertise on top, nudging the AI in the right direction. This unique capability, what FactFinder calls ‘authentic intelligence,’ allows users to view the top trending products across their entire product catalog and decide what products to promote based on their trend analytics. 

This technology is set to revolutionize the way retailers respond to an increasing number of micro-trends, saving eCommerce teams significant amounts of time, increasing conversions, reducing search abandonment, and helping them stay one step ahead of the competition.