CRE.ACTIVE Design for emblems and lettering

Thanks to the ROWA GROUP’s color expertise, provided by the Color Competence Center, custom color matches are created while ensuring compliance with color stability requirements following UV exposure and weathering. The unique ROTEC^® Acrylic Compounds—designated as the ROTEC^® AC-MA 470xx, 500xx, and 700xx series with enhanced heat resistance—also exhibit high impact strength and excellent scratch resistance compared to other plastics without a coating. Unlike other thermoplastics used in outdoor applications, the Mold In Color Acrylic Compounds allow scratch marks to be removed simply by polishing, restoring a smooth, glossy surface—a significant advantage that cannot be offered by PC-based or ASA thermoplastics, for example.

Compared to similar PMMA-based products from other manufacturers, this ROMIRA product offers, according to processors, up to 30% better process stability as well as an expanded process window. Visually, there is hardly any discernible difference between a painted automotive component and a trim part manufactured from unpainted ROTEC^® AC-MA compounds.

In general, the characteristic features of ROTEC^® Acrylic Compounds offer a balanced combination of the beneficial properties of other polymer materials used in exterior applications: In addition to excellent scratch resistance, these include weather resistance and color depth comparable to pure PMMA, impact strength comparable to ASA, and chemical resistance comparable to ASA or ASA/PC blends.

Colors without painting, 3D effects created by textured surfaces, and 3D effects in 2- or 3-component versions—these are in extremely high demand for emblems and lettering, especially in the automotive sector. ROMIRA’s Mold In Color solutions are highly valued for these applications. Since no post-processing is required, they are consequently more CO₂-neutral, more cost-effective, and offer significantly greater design freedom.

ROMIRA has already supported numerous automotive applications for emblems and lettering with its CRE.ACTIVE design solutions.