Techni’sens photo app rebuilds confidence between consumers and cosmetics brands

The cosmetics sector relies on nuanced visual cues, such as skincare improvement or makeup wear, to evaluate product performance. TECHNI’SENS photo app guides participants to take consistent photos, which are analyzed by AI algorithms to evaluate specific indicators such as coverage (surface area), color consistency (average RGB values) or texture changes for categories like lipstick or foundation.

TECHNI’SENS photo app allows brands to detect “weak signals”, i.e. small but meaningful effects that traditional research often misses. For example, for a lipstick or foundation test, the photo app allows brands to track the product’s staying power over time using just a few photos taken in seconds by the consumers themselves. Similarly, for skincare products such as anti-wrinkle creams or treatments for dry, oily or combination skin, the photo app allows brands to observe subtle changes in skin texture or wrinkle length, capturing effects that consumers have difficulty describing verbally. By visualizing these results, brands can better illustrate product effectiveness and communicate results more transparently, strengthening trust with their consumers.

With TECHNI’SENS photo app, the company reinforces its commitment to reinventing consumer insights by making data more dynamic, accessible and predictive for research teams and brands. “Consumer trust is fragile, especially in cosmetics. Our photo app allows brands to measure subtle product effects and communicate results in a way that reflects real-life use” says Louise BERTHAUD, Innovation Manager at TECHNI’SENS.

While currently tested in cosmetics, the technology behind the app is broadly applicable. The photo capture method can be adapted to other sectors and incorporating video could further expand its potential, enabling brands to observe and analyze consumer experiences with unprecedented precision.

About TECHNI’SENS

Founded in 2007, TECHNI’SENS is a French company operating internationally and specialized in tailor-made research for cosmetics, food and feed industries. With three centers in France (Paris, Bordeaux and La Rochelle), more than 20 international partners and a panel of over 50,000 consumers, TECHNI’SENS has already managed over 2,000 custom projects. Beyond product testing, TECHNI’SENS offers a broad range of services and innovation-focused research, combining transparency, precision and actionable insights to help brands develop high-quality products and strategies that align with consumer expectations.

TECHNI’SENS
Rue des Trois Frères, Bâtiment B, 17000 La Rochelle – France
contact@technisens.com

Links

Website: https://www.technisens.com/en/
LinkedIn: https://www.linkedin.com/company/technisens-la-rochelle/
Website: https://www.tentamus.com/market-consumer-research/

Press Contact
Sarah LOURDELET – Communication Manager – sarah.lourdelet@technisens.com