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Hasselblad announces XCD 4/28P, a lightweight, wide angle lens for street photography
XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System. [1] This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter. XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a…
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Hasselblad Foundation and Hasselblad camera company initiate long-term collaboration
The Hasselblad Foundation was created in 1979 to honour the philanthropic and artistic wishes of Victor and Erna Hasselblad. Its annual Hasselblad Award is the most prestigious honour for the photographic arts, and this year’s prize announcement marks the beginning of a long-term collaboration between the Hasselblad Foundation and Hasselblad camera company. The 2023 Hasselblad Award Laureate: Carrie Mae Weems The annual Hasselblad award is an international photography prize, considered largely as the Nobel Prize of photography. One winner is selected from a short list of candidates, whom the Hasselblad Foundation’s award committee recognizes for their major achievements in the art and community of photography. The committee therefore awards the…
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Hasselblad announces CPL, ND8 and UV FILTERS for an enhanced shooting experience and new eco-friendly Vandra Camera Strap
Meeting Hasselblad’s stringent optical standards and ultra-high requirements for quality, the new filters are a perfect match for Hasselblad lenses, elevating any creative tool kit. Traditional craftsmanship meets modern technology with a splash of colour with the new Hasselblad Vandra Camera Strap. Hasselblad CPL Filter Available in 62mm, 67mm, 72mm and 77mm, the Hasselblad Circular Polariser/Linear (CPL) Filters are effective in eliminating reflection, such as water surfaces and capturing shots through glass windows, making it an indispensable accessory for landscape and urban photography. Made with SCHOTT B 270® glass and high-quality polarising film with ultra-low light reflectance, the filters are over 99.9% effective at polarising light, eliminating almost all reflections.…
