• Optische Technologien

    Hasselblad Award winner Dayanita Singh honoured at ceremony

    2022 Hasselblad Award winner, New Delhi-born photographer and bookmaker Dayanita Singh, was honoured 14 October at the Swedish Exhibition & Congress Centre and Gothia Towers in Gothenburg, Sweden. Considered the Nobel Prize in photography, this year’s prize included the sum of SEK 2,000,000, a gold medal, and a diploma. In partnership with the Hasselblad Foundation, the Hasselblad company presented Singh two digital cameras, the newly released X2D 100C, and a 907X 50C, along with an XCD 55V lens. This is the first time a Hasselblad Award winner has received Hasselblad cameras as part of the prize package. Founded in 1979, in accordance with Erna and Victor Hasselblad’s last will and…

  • Events

    Hasselblad Masters 2021 winners announced

    After completion of the voting process by the Public Jury and Grand Jury, Hasselblad is pleased to announce the 12 winners of the Hasselblad Masters 2021 competition.   Each Hasselblad Masters winner obtains the title of “Hasselblad Master,” and receives a new medium format mirrorless Hasselblad camera to keep. Additionally, the winners will shoot for a collaborative project with their new Hasselblad camera. This project is then published on all Hasselblad channels and in a high-quality commemorative Hasselblad Masters book, which contains a special feature on each of the 12 winners along with a selection of images that were taken by them using the Hasselblad camera they won. The Hasselblad…

  • Events

    Hasselblad Masters 2021 Finalists Selected, Open for Public and Grand Jury Votes

    Renowned as one of the most prestigious professional photographic awards, Hasselblad Masters 2021 now opens its voting for the Hasselblad Public Jury and the Hasselblad Grand Jury phase of the competition. This year’s Hasselblad Masters is larger than previous years and has expanded to 12 categories, including the newest one, Heritage, which commemorates Hasselblad’s 80-year anniversary. The 2021 competition received a record-breaking number of over 63,000 submitted images, double the amount of uploaded images compared to 2018. Following the closure of the Hasselblad Masters submission period on 31 July 2021, the top entries were then narrowed down by the Hasselblad Internal Jury, which is comprised of Hasselblad employees who are experts…

  • Optische Technologien

    CELEBRATING AN 80-YEAR LEGACY: The Hasselblad 907X Anniversary Edition Kit

    Hasselblad proudly launches the 907X Anniversary Edition Kit, comprised of a CFV II 50C digital back, 907X camera body, control grip, optical viewfinder, and XCD 3,5/30 Lens. This edition, limited to just 800 kits, commemorates 80 years since the launch of Hasselblad’s first camera, the HK-7, in 1941.   Since its inception, Hasselblad cameras have been trusted by photographers, capturing countless iconic moments and touching stories, including documenting the historical moment of the first humans on the Moon. Over the past eight decades, Hasselblad has continuously pushed the boundaries on medium format and imaging technology with cutting-edge developments and unique photography styles, providing endless inspiration to creators that pursue excellence.…

  • Unterhaltung & Technik

    Hasselblad’s Home Episode 3

    . HASSELBLAD’S HOME BEHIND-THE-SCENES IN GOTHENBURG, SWEDEN  Hasselblad’s Home is our invitation to you to join us behind-the-scenes at our headquarters in Gothenburg, Sweden for a more intimate look into the core of Hasselblad. Hear from our designers and engineers about our thoughts and processes behind the development of our medium format cameras and the philosophies underpinning the foundation of how we bring Scandinavian design and craftsmanship to creators around the world.  EPISODE 3 PRODUCTION AND TESTING OF THE X SYSTEM See our newest episode of Hasselblad’s Home, which gives a peek into the X System’s precise production schedule in addition to its rigorous testing and sensor calibration processes at our headquarters in Gothenburg,…

  • Optische Technologien

    Hasselblad’s Home Episodes 1 and 2

    . HASSELBLAD’S HOME BEHIND-THE-SCENES IN GOTHENBURG, SWEDEN  Hasselblad’s Home is our invitation to you to join us behind-the-scenes at our headquarters in Gothenburg, Sweden for a more intimate look into the core of Hasselblad. Hear from our designers and engineers about our thoughts and processes behind the development of our medium format cameras and the philosophies underpinning the foundation of how we bring Scandinavian design and craftsmanship to creators around the world.  EPISODE 1 THE DESIGN PHILOSOPHY BEHIND CREATING THE X SYSTEM In February 2021, we released Hasselblad’s Home Episode 1: The Design Philosophy Behind Creating the X System. Here, we explain how we designed the X System using inspiration from past V…

  • Optische Technologien

    Phocus 3.6 and Phocus Mobile 2 1.2 Updates bring an array of new tools including Focus Bracketing

    . PHOCUS UPDATE 3.6  Phocus for desktop update 3.6 enhances Hasselblad’s own image processing software with exciting new features that expand the creative post-production options for medium format photographers, including Focus Bracketing, Film Grain tool and Adaptive Chromatic Aberration correction. Phocus already offers an array of valuable tools, including tethered shooting with camera control, live view functionality, Hasselblad Natural Colour Solution, adjustment layers, auto moiré detection, digital lens correction, and Defringe tool.    Focus Bracketing  Tethered execution of Focus Bracketing sequences is now possible via additional functionality in the Capture Sequencer tool. X, H and 907X cameras are supported.    New Film Grain Tool   The new Film Grain tool enables adding a highly flexible simulation of film grain to images. Three different types of film grain simulations are available with the ability to change the…

  • Medien

    Hasselblad Heroines returns for a third year of celebrating remarkable female talents in photography

    Kicking off its third year of Hasselblad Heroines, Hasselblad continues to celebrate the achievements of female photographers around the world. Starting on International Women’s Day on 8 March 2021 is this year’s first Hasselblad Heroine Flora Borsi. Through weekly spotlights over eight weeks, each Heroine will share their experiences in their career, challenges in the industry, and inspiration in their art through short video interviews. By putting a spotlight on these talented creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers to go against the grain and bring their creative visions to life. The 2021 Hasselblad Heroines lineup features the following eight photographers: Hungarian visual artist Flora Borsi,…

  • Optische Technologien

    Hasselblad Firmware 1.4.0 brings Distance Scale and Enhanced Interval Timer

    Hasselblad’s latest Firmware Update 1.4.0 adds new functionality for an enhanced shooting experience with the X1D II 50C, 907X Special Edition and 907X 50C cameras. A Distance Scale overlay has been added to Live View, Interval Timer has upgraded options for exposure metering and frame selection, and Phocus Mobile 2 functionality has been updated, in addition to general system improvements.  Distance Scale in Live View A new Distance Scale overlay is added to Live View. This provides information about the currently set focus position as well as the close range for the actual lens. In addition, it is possible to choose between using meters or feet in the Distance Scale. This function requires the new Firmware Update 0.6.0 for all XCD Lenses except…

  • Optische Technologien

    Phocus Mobile 2 expands workflow portability with iPhone connectivity

    First announced in June 2019, Phocus Mobile 2 has expanded the possibilities of the Hasselblad workflow with portable RAW image processing via iPad. Complementing the portability of Hasselblad’s mirrorless medium format cameras, the power of Phocus Mobile 2 now expands to the palm of your hand with iPhone connectivity. Offering an even more compact form factor with Phocus Mobile 2 for iPhone, the added platform support allows more photographers to bring advanced remote control and live view, tethering, and sharing capabilities into the field when shooting with the X1D II 50C, 907X Special Edition and 907X 50C cameras. In addition to exposure controls, creatives can browse images on the camera,…