New Impetus for Business Development: Magnus Manderbach Joins SIKA

A gain for SIKA – and for our customers

With over 15 years of experience in heating and cooling technology, building services, fluid handling, and sensor systems, Mr. Manderbach brings a deep technical understanding and extensive experience in sales and market strategy. His previous role at an industry peer gives him valuable insight into the competitive landscape, customer needs, and application trends.

As Director Business Development Industrial Applications, his key responsibility is to identify and develop new markets and use cases for SIKA sensor technology – a strategic focus aimed at further strengthening SIKA’s market position. At the core of his mission is a clear belief: technology must contribute to a sustainable future – benefiting both the environment and industry alike.

With this appointment, SIKA underscores the importance of combining engineering excellence with strategic business development – and signals its intention to embrace innovation, market dynamics, and forward-looking partnerships.

What this means in practice

• Strategic focus: Targeted development of industrial markets where measurement and calibration technology directly generates added value – such as in energy systems, process industries, building services, and smart infrastructure.
• Customer proximity: Manderbach serves as a key contact for OEMs, partners, and industrial customers – helping to translate requirements into tailored solutions and new impulses for product development.
• Innovation with responsibility: The “Industrial Applications” segment will increasingly focus on solutions that support energy efficiency and emissions reduction through intelligent, resource-conscious technologies.