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iF DESIGN Ranking: Peter Schmidt Group is in the Top 10 of global branding agencies
Since 1954, the International Forum Design has been honoring outstanding design work in a variety of disciplines with its iF DESIGN Award. Its 70-year history makes this one of the most venerable and internationally recognized awards. Moreover, the competition also evaluates the performance of the submitting companies and agencies over the past five years. After all, only by consistently delivering top performance can agencies prove that design excellence is firmly anchored in their own creative culture. As in previous years, Peter Schmidt Group was ranked in the “Top 10 Branding” and “Top 25 Studios for Design and Architecture” in the global comparison. Among all agencies, Peter Schmidt Group achieved a…
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Peter Schmidt Group at the OMR Festival: Fast Forward Rebranding for E.ON
Energy supply? For a long time, the topic was about as exciting as signing an insurance contract was for most people. But those days are gone. The transition to renewable energy is one of the main challenges society faces in the quest to ensure a better future. E.ON has strategically repositioned itself, and sees itself as a playmaker for change. The new positioning is designed to be effective both internally and in terms of external visibility. And it was achieved in record time – initial implementation of the new brand identity began just three months after the project began. “When brands decide on a new image, they need to be…
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Four iF DESIGN Awards for Peter Schmidt Group projects
With Delta Cafés, the Peter Schmidt Group modernized Portugal’s number one love brand – and at the same time preserved its character: “This redesign is shaping the future of the brand. Bold and unapologetic, the contemporary new look leveraged on brand’s heritage reflects their coffee expertise. It takes Delta to the next level,” explains Executive Creative Director Pedro Vilar, who was responsible for the project with his team at the Lisbon location. The design not only impressed the iF AWARDS jury, but also the customers on the supermarket shelves: Delta has recorded remarkable growth of 16.8% in the ground coffee segment since its market launch. The award-winning poster design for…
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Design Trends 2024: What will be important for brands this year
You don’t have to be too much of a prophet to realize: The climate of uncertainty that characterized 2023 will also be with us in 2024. The wars in the Middle East and Ukraine will continue, economic and social challenges will grow in many European countries, and right-wing populist parties gain strength. 2024 will also be the first year in which Artificial Intelligence is a natural part of our everyday lives. While we were in experimentation mode in 2023, more and more companies are asking themselves how they can implement the new possibilities into their processes. The sounding board that brands use is therefore changing. Priorities are shifting. And so…
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Peter Schmidt Group develops a new look for Bauer
Headquartered in Wasserburg am Inn, Germany, the Bauer private dairy company is one of Germany’s largest yoghurt producers, exporting to more than 20 markets in Europe and beyond. The company’s best-known product is “Der Große Bauer,” a yoghurt brand available in many varieties. Besides plain and fruit-flavored yoghurt, customers can choose additional ingredients such as chocolate chips, crunchy flakes, cereal, müsli, and extra fruit. All these offerings have been sporting a new look on supermarket shelves since October 2023. Beginning in 2024 Bauer will add a plant-based alternative to its assortment. Marketed under the "ZUM GLÜCK!" brand, the new products use an upcycled product made from apricot seeds as a…
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Peter Schmidt Group develops new corporate design for Mehler Systems
Mehler Systems is Europe’s market leader for protective clothing and equipment for police, military and special forces. Now a new corporate identity developed by the Peter Schmidt Group design agency visually expresses what characterizes the company and its products: comprehensive, systemic protection thanks to precision, quality and innovative strength. Who protects the protectors? This question is at the heart of Mehler Systems, previously known as Mehler Vario Systems Group. Headquartered in Fulda, in the German state of Hesse, the company is Europe’s leading provider of comprehensive protective systems for police, military and special forces. In recent years, Mehler Systems has expanded its portfolio to include numerous brands that are renowned…
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Gold for Peter Schmidt Group and Steiff at the 2024 German Design Awards
The toy manufacturer Steiff has been bringing joy and excitement to children for 120 years – and now its new visual identity is generating enthusiasm at design competitions, too. Most recently, the design won gold in the Excellent Communication Design category at the 2024 German Design Awards. The corporate design of toy manufacturer Steff took home the gold at the 2024 German Design Awards, winning top honors in the Excellent Communication Design category. Steiff has been on a winning streak lately, having already received two Nails at the ADC competition, a Red Dot award, and two awards at the Corporate Design Prize. Organized by the German Design Council, the competition…
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Smart simplicity: AirPlus is positioned as the expert for corporate payment
AirPlus International has expanded its offerings, transforming from a service provider specializing in business travel management to an all-round partner supporting companies around the world with simple payment solutions. A new brand identity developed by the brand and design agency Peter Schmidt Group will now communicate the transformation to the outside world. Corporate payment expert AirPlus International is already well-known in the area of business travel accounting, but its offerings and expertise now extend much farther. AirPlus products and services simplify the often complex processes surrounding the payment, accounting, analysis and monitoring of corporate expenses. Some 53,000 companies around the world take advantage of AirPlus‘ comprehensive service for the entire…
