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USU Appoints Mirjam Hermann as Chief Marketing Officer
Effective April 1, 2026, USU has appointed Mirjam Hermann as Chief Marketing Officer (CMO). Previously, she served as Vice President Marketing at USU, where she was responsible for the strategic positioning and further development of the brand as well as the expansion of the company’s international market presence. In her new role as CMO, Hermann joins the executive leadership team alongside Dr. Benjamin Strehl (CEO), An Bui (CFO) and Matthias Grabellus (CPTO). In addition, she will oversee the “Business Development” division, including the “Sales Automation” and “Sales Development” teams. With this new role, USU elevates marketing to the highest management level and strengthens collaboration across the entire value chain—from product…
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USU Launches ITAM Workflow Connector for ServiceNow to Streamline License Compliance and Software Requests
USU has launched the USU ITAM Workflow Connector for ServiceNow, a new integration app that connects ServiceNow systems with USU Software Asset Management. The solution enables organizations to access compliance results directly within ServiceNow, automate software request workflows and improve license transparency across their IT environments. The app is certified by ServiceNow and available in the ServiceNow Store. With the new connector, IT teams can trigger license calculations without switching tools and validate software entitlements in real time. This helps organizations accelerate approval processes, detect compliance risks earlier and allocate licenses more accurately. By combining ServiceNow workflows with USU’s license intelligence, companies gain a consistent view of their software usage and…
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USU Named as a Representative Vendor in the 2026 Gartner® Market Guide for Infrastructure Monitoring Tools
The internationally recognized market research firm Gartner® has published the latest Market Guide for Infrastructure Monitoring Tools 2026. USU is listed as a Representative Vendor in the report. USU was first included in this market overview last year. The complimentary Gartner Market Guide is available at USU website. In USU’s view, the latest report highlights the growing strategic importance of infrastructure monitoring. The report states that “the need to optimize total cost of ownership and maintain resilience in high-density, high-performance environments elevates monitoring from a basic operational function to a strategic enabler. As a result, the infrastructure monitoring market will need to evolve to deliver advanced capabilities tailored for AI infrastructure as…
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USU Honored for Outstanding Customer Loyalty and Exceptional Customer Service
Strong, long-term customer relationships are a key success factor, especially in dynamic markets. Satisfied customers are the prerequisite for achieving this. Two independent institutes have now confirmed that USU sets the standard in customer loyalty and customer service within the “industry and specialized software providers” segment through their awards. First Place in the Customer Loyalty Ranking Published by Süddeutsche Zeitung In the latest customer loyalty ranking published by Süddeutsche Zeitung dated February 5, 2026, conducted in collaboration with ServiceValue, USU ranks first among “industry and specialized software providers” with the maximum score of 100 points. The study is based on recent social media monitoring, in which over one million online…
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USU Contributes AI Expertise to New Research Project FENI-X
As part of the research project FENI-X, USU is contributing its AI expertise in the field of IT and service management as an industry partner. The aim of the project is to strengthen the resilience of global production networks through the targeted use of artificial intelligence and to make manufacturing companies more resistant to disruptions and uncertainties. FENI-X is funded by the German Federal Ministry of Education and Research (BMBF). The initiator is the Karlsruhe Institute of Technology (KIT), and the project is managed by the Project Administration Karlsruhe (PTKA). New Methodology for Increasing Resilience The FENI-X methodology is based on a modular resilience framework. This framework defines resilience metrics,…
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Sven Gerhard Appointed as New Vice President Customer Value at USU
Effective January 1, 2026, Sven Gerhard took on the newly created position of Vice President Customer Value at USU. In this new role, Gerhard is responsible for the strategic development of customer relationships, ensuring long-term customer success and optimizing the customer experience on an international level. By filling this position, USU is consistently taking the next step in executing its growth strategy. As part of the 2025 rebranding, USU consolidated its solutions for IT and enterprise service management, cloud management, customer service management, as well as its AI expertise under a strong, clearly positioned brand. At the same time, the guiding principle “Empowered by understanding” highlights what USU has embodied…
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USU Listed as a Representative Vendor in the 2026 Gartner® Market Guide for Software Asset Management Tools
USU was recognized as a Representative Vendor in the 2026 Gartner Market Guide for Software Asset Management Tools for the 4th time in a row alongside the most relevant vendors in the Software Asset Management market. The latest Market Guide for Software Asset Management (SAM) Tools provides a detailed overview of the SAM market, including key trends, challenges and vendor capabilities. USU sees this market guide as a tool to help sourcing, procurement and vendor management (SPVM) leaders in the process of selecting a SAM tool that meets the complex demands of their software environment. The complimentary copy of the study is available at USU website. AI as a Key Driver and…
