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Sven Gerhard Appointed as New Vice President Customer Value at USU
Effective January 1, 2026, Sven Gerhard took on the newly created position of Vice President Customer Value at USU. In this new role, Gerhard is responsible for the strategic development of customer relationships, ensuring long-term customer success and optimizing the customer experience on an international level. By filling this position, USU is consistently taking the next step in executing its growth strategy. As part of the 2025 rebranding, USU consolidated its solutions for IT and enterprise service management, cloud management, customer service management, as well as its AI expertise under a strong, clearly positioned brand. At the same time, the guiding principle “Empowered by understanding” highlights what USU has embodied…
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USU Listed as a Representative Vendor in the 2026 Gartner® Market Guide for Software Asset Management Tools
USU was recognized as a Representative Vendor in the 2026 Gartner Market Guide for Software Asset Management Tools for the 4th time in a row alongside the most relevant vendors in the Software Asset Management market. The latest Market Guide for Software Asset Management (SAM) Tools provides a detailed overview of the SAM market, including key trends, challenges and vendor capabilities. USU sees this market guide as a tool to help sourcing, procurement and vendor management (SPVM) leaders in the process of selecting a SAM tool that meets the complex demands of their software environment. The complimentary copy of the study is available at USU website. AI as a Key Driver and…
